View Transfer Guide - ECU - Marketing (BSBA)

Program Admission Notes:

The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.

Students must meet the following requirements prior to taking 4000-level major courses and most concentration courses:

Completion of a minimum 45 s.h.
Cumulative GPA of 2.5 on 4.0 scale.
Completion of the declaration courses listed below or equivalent course work with a minimum grade of *C- in each and 2.5 GPA over the eight courses:
- ACCT 2401, ACCT 2521, ECON 2113, ECON 2133, FINA 2244, MATH 1065, MATH 2228 or MATH 2283, and MIS 2223.
- The NCCCS equivalent courses are ACC 120, ACC 121, ECO 251, ECO 252, BUS 115, MAT 171, MAT 152, and CIS 110.
- *As of Spring 2024, a "C-" is not transferable. Transfer students will need to earn a "C" or higher in these courses to use them for the major.
Once enrolled at East Carolina University, a student will be limited to a maximum of two attempts per declaration course.

To apply to ECU as a transfer student:

Complete, or have in progress, a minimum of 24 transferable college-level courses
Have a minimum 2.0 cumulative GPA for all college-level coursework attempted

Contact:

College of Business Advising
cobadvising@ecu.edu

Revised: March, 2024

College Level Foreign Language Requirements:

There is no foreign language requirement for this major.

Major-Specific Course Recommendations:

Students are encouraged to build the Community College course recommendations below into the associate degree to best prepare for the intended major.

Recommended CC Course	Credit Hours	University Equivalent	Associate Degree Requirement Fulfilled	University Requirement Fulfilled
ENG 111: Writing and Inquiry	3	ENGL 1100: Foundations of College Writing	English Composition	Required Course
ENG 112: Writing/Research in the Disc	3	ENGL 2201: Writing About the Disciplines	English Composition	Required Course
COM 231: Public Speaking	3	COMM 2410: Public Speaking	UGETC Humanities/Fine Arts	Required Course
PHI 240: Introduction to Ethics	3	PHIL 1175: Introduction to Ethics	UGETC Humanities/Fine Arts	Required Course
ECO 251: Prin of Microeconomics	3	ECON 2113: Principles of Microeconomics	UGETC Social/Behavioral Sciences	Required Course
ECO 252: Prin of Macroeconomics	3	ECON 2133: Principles of Macroeconomics	UGETC Social/Behavioral Sciences	Required Course
PSY 150: General Psychology OR SOC 210: Introduction to Sociology	3	University Equivalencies	UGETC Social/Behavioral Sciences	Required Course
MAT 171: Precalculus Algebra	4	MATH 1065: College Algebra & MATH 1XXX: Math for Liberal Arts	UGETC Math	Required Course
MAT 152: Statistical Methods I	4	MATH 2283: Statistics for Business	Additional General Education Courses	Required Course
CIS 110: Introduction to Computers	3	MIS 2223: Introduction to Computers	Additional General Education Courses	Required Course
HEA 110: Personal Health/Wellness	3	HLTH 1000: Health in Modern Society & KINE 1000: Lifetime Phys Act and Fit Lab	Elective/Pre-Major Courses	Required Course
ACC 120: Prin of Financial Accounting	4	ACCT 2401: Financial Accounting	Elective/Pre-Major Courses	Required Course
ACC 121: Prin of Managerial Accounting	4	ACCT 2521: Managerial Accounting	Elective/Pre-Major Courses	Required Course
BUS 115: Business Law I	3	FINA 2244: Legal Environment of Business	Elective/Pre-Major Courses	Required Course

Remaining Associate Degree Requirements:

In addition to major-specific course recommendations above, students should work with a community college advisor to select additional community college courses to fulfill the remaining associate degree requirements identified below.

Recommended CC Course	Credit Hours	University Equivalent	Associate Degree Requirement Fulfilled	University Requirement Fulfilled
Student Choice/No Preference (Approved Course Options)	3	University Equivalencies	UGETC Humanities/Fine Arts	General Education
Student Choice/No Preference (Approved Course Options)	4	University Equivalencies	UGETC Natural Sciences	General Education
Student Choice/No Preference (Approved Course Options)	6	University Equivalencies	Additional General Education Courses	General Education
ACA 122: College Transfer Success	1	COAD 1XXX: Univ Studies for Early College	Academic Transition	Elective

Additional Information From East Carolina University:

All baccalaureate degrees must include courses in Domestic Diversity (1 DD course), Global Diversity (1 GD course), and Writing Intensive (4 WI courses). Completion of an AA or AS waives the General Education requirements at ECU with the exception of

the Writing Intensive requirement
Domestic and Global Diversity requirements
Health-Promotion and Health-Related Physical Activity requirements
any foreign language requirement
any Cognate, prerequisite, or major specific course requirement

Notes:

ENG 111 and 112 satisfy 2 of the 4 WI courses;
- The Writing Across the Curriculum committee does not recommend taking more than 2 WI courses before transferring, so you don't need worry about the rest of the requirement until at ECU.
HIS 111, 112, 131, & 132 taken at a NCCCS after Fall 2018 count as humanities credits at ECU.
ECU does not have a transfer credit limit. However, keep in mind to earn a bachelor's degree at ECU, you must
- complete 50% of your courses at a senior institution
  - approximately 60 semester hours
- complete 25% of total credit hours needed for degree at ECU
  - approximately 30 semester hours
- complete 50% of the total hours required in the major at ECU
  - approximately 30 semester hours

Most majors at ECU require 120 semester hours; additional electives or credits may be needed to complete this major.

New updates of ECU's Undergraduate Catalog are published in July each year. For the most up to date information, visit https://registrar.ecu.edu.

For more transfer information, visit ECU’s Transfer Hub, https://transfer.ecu.edu.

Remaining Bachelor’s Degree Requirements at University:

University Course	Credit Hours	University Course Notes
ENGL 3880: Writing for Business Ind	3	WI
FINA 3724: Financial Management	3
MGMT 3202: Fundamentals of Management	3
MGMT 4842: Strategic Management	3	WI
MIS 3063: Intro Management Info Systems	3	DD
MKTG 3832: Marketing Management	3
OMGT 3123: Oper and Supply Chain Mgmt	3
OMGT 3223: Business Decision Modeling	3
ACCT 4451: International Accounting	3	Chooses one international perspectives course from ACCT 4451, FINA 4454, MGMT 3352, MGMT 3552, MKTG 3852, or MKTG 4992.
MKTG 3872: Persuading Decision Makers	3
MKTG 4562: Marketing Strategy	3
MKTG 4682: Marketing Intelligence	3
MKTG 4532: Business Organizational Mktg	3	Choose 9 hours of 4000 level MKTG electives, at least 3 hours must be from MKTG 4532 or MKTG 4732.
MKTG 4732: Consumer Behavior	3	Choose 9 hours of 4000 level MKTG electives, at least 3 hours must be from MKTG 4532 or MKTG 4732.
BUSI 1200: Strategy First	3
BUSI 2200: Experi Ldrshp Teams in Action	3	DD
BUSI 3200: Prof Dev and Ethical Ldrshp	2
BUSI 4200: Leadership Capstone	1

Transfer Guide

East Carolina University
Marketing, BSBA

Transfer Guide for Associate in Arts

Program Admission Notes:

Contact:

College Level Foreign Language Requirements:

Major-Specific Course Recommendations:

Remaining Associate Degree Requirements:

Additional Information From East Carolina University:

Remaining Bachelor’s Degree Requirements at University:

Transfer Guide

East Carolina University Marketing, BSBA

Transfer Guide for Associate in Arts

Program Admission Notes:

Contact:

College Level Foreign Language Requirements:

Major-Specific Course Recommendations:

Remaining Associate Degree Requirements:

Additional Information From East Carolina University:

Remaining Bachelor’s Degree Requirements at University:

East Carolina University
Marketing, BSBA